Buddy Bear is the first helpline dedicated to serving children in Malaysia. Started during the Movement Control Order (MCO) that commenced on March 18, 2020, Buddy Bear was initiated by the Humankind team to create a secure space for children aged 6 to 18 to express their worries and concerns amid the COVID-19 pandemic. Encouraged by the positive response, we have chosen to sustain and expand this initiative for the long term.